News and Events

HARRAH'S

On August 12, 2008 Harrah’s Entertainment will be unrolling a new extension of the Total Rewards® program. Players will now earn Reward Credits and Tier Credits based on their cash and credit card purchases at participating retail and dining outlets at our casino resorts nationwide. Atlantic City will launch the program on August 18,2008. Harrah's Ak-Chin, Harrah's Chester and Harrah's Rincon currently are not participating in the Total Rewards Extension.

Why the enhancement?

Harrah's wants to reward those customers who enjoy their entertainment facilities.

Customers will be able to get better room rates, increased offers, and more, since their entertainment spend will be factored into account. As Harrah's customer’s values increases, so does their benefits and rewards!

How does a guest earn Reward Credit and Tier Credits for entertainment purchases?

Reward Credits

$1 Entertainment Spend = 1 Reward Credit

These Reward Credits do not count towards your Tier Score, only towards your Reward Credit Comp Balance

Tier Credits

$5 Entertainment Spend = 1 Tier Credit

Every fifth dollar spent earns the guest 1 Base Reward Credit, which is equivalent to a Tier Credit.

EXAMPLE: A customer spends $10 on purchases. They receive 2 Base RC, and 8 Bonus RC, equaling a total of 10 Reward Credits. The two Base Reward Credits count towards the player's Tier Score

What is considered “Non-Gaming” spend?

If customers are paying with cash or credit card, they deserve to earn Reward Credits based on their spend.

Purchases from Participating Outlets:

Only applies to Cash or Credit Card purchases

If a guest uses their Total Rewards Visa, they can earn double the Reward Credits! They earn their Reward Credits based on their non-gaming spend, and will also earn Reward Credits based on the total amount charged to their Total Rewards Visa!

If items are charged to the Hotel Folio, Reward Credits will be earned as long as the bill is paid with Cash or a Credit Card

A list of participating outlets will be dispatched  at a later date.

What else should I know about this Total Rewards Extension?

Must have present Total Rewards® Card at the time of purchase, or have it listed on Hotel Folio:

Customer must present their Total Rewards® card at time of purchase to the participating outlet, or have their Total Rewards® card number on their Hotel Folio prior to checkout.

Non-Gaming Reward Credits are Posted to the Customers Account as Follows:

Purchases made at participating outlet - 3 Days

Hotel Folio - 7 Days from check out date

Total Rewards Visa – Guest will earn Reward Credits for their purchases based on the bullets above. Their Visa Reward credits will be awarded by the 15th of the month following the statement date.

Players using their Total Rewards Visa will earn double points.

HARRAH'S ATLANTIC CITY

New Tower to open

      Harrah's, Atlantic City, looks forward to welcoming guests to enjoy an overnight stay on the initial five floors of the new Waterfront Tower beginning Presidents’ Weekend of 2008.  Then, they will continue to unveil more of the 959 total rooms including eight super suites and 100 luxuriously appointed suites throughout each month until fully open in July of 2008.

New Food Court

      Located on the first level near The Pool and Red Door Spa, the Food Court will showcase a ‘Taste of the Shore’ and offer some of Southern New Jersey’s favorite foods including ~ Ben & Jerry’s Ice Cream, Philadelphia Soft Pretzels, Sack O’ Subs, Primo Pizza and Starbucks.  Watch for a grand opening Presidents’ Weekend of 2008.